SEO is split into on-page and off-page SEO.
On-page SEO includes a number of elements which can be considered best practice with a website. This includes linking between pages, putting in relevant titles and keyword-optimized headings for each section of an article.
Off-page SEO includes things like inbound links, social signals and social sharing, local citations and more.
What Do People Consider SEO?
The most SEO company Chandigarh consider SEO to mean getting links to rank higher in Google. Pure and simple.
The practice of SEO mostly revolves around getting links to your web site, pages and posts on the site, to achieve the higher ranking.
Do Follow vs No Follow Links
For inbound links, there are do follow and no follow links.
Do follow links mean that the inbound link carries some link juice from the originating site to your site. If they are respected, you site is too.
A no follow link requires a special rel= code to be included within the link code that the web browser reads. This code tells Google to disregard the value of the link pointing at your website. There is a theory that no follow links are disregarded by Google and do not count. For instance, should a no follow link originate from CNN, does it have no value, really?
Link Diversity and Anchor Link Diversity
With anchor text, opinions vary on how well optimized the text used in the link should be as a match to the targeted keywords. Only a few percentage points, is usually recommended and no more.
Other links should use branded (the name of the site), the URL, naked URL and other alternatives. The idea is to make links look at natural and unforced as possible. It does take more links when using a smaller anchor text percentage for a target keyword, but it avoids getting a penalty for unnatural link profiles.
What Different Types of Links Are There?
There are different links worth considering. The list is not exhaustive:
- Forum –Links from a discussion forum. Best when covering the same niche or industry.
- Peer – Links from a peer that operates in the same niche/industry.
- PBN – Reconstructed site with a link that borrows off previous high authority and trust.
- Social – Link from a social media site.
- Web 2.0 – Link from a Web 2.0 site like Ezinearticles.
- Blog – Link either from author bio, inline link within a guest post or as a blog comment below the article.
How to Do Well with SEO?
Local Search Engine Optimization works by getting better quality links than other websites offering the same goods or services or basic information. More links isn’t better unless they’re deemed higher quality. A site can have fewer links that are top quality and do better in the results for keywords. Links are a kind of primitive voting system. But they still work today. The site with the better links usually wins, all other things being equal.